Tips to Make Sure Your Next Marketing Hire Is a Great Fit for Your Team

Your organization is growing. Maybe, you have more work than you can handle. Maybe you are passing up projects because you don’t have enough manpower to take them on. If you find yourself in either of these precarious positions, it may be time to consider bringing in a new employee.

Let’s take a look at how you can decide if you should hire and how to select the right employee.

What Are Their Responsibilities

The first thing you need to examine is what roles you want this new employee to handle. Most importantly, take a long and honest look at what needs to be done. You need to know what duties you will be comfortable handing off to a new team member. For example, if you have spent years developing a thriving social media community and it has become your baby, are you really going to be comfortable letting someone else oversee this project? Or, will it be too hard for you to let go of those responsibilities?

What Will It Cost

The cost of a new employee comes down to more than their salary. Most employees will need some sort of training. According to the Bureau of Labor Statistics, it cost over $1400 a year to train a single employee. You also have to account for additional, inevitable expenses like the loss of available space and new equipment for the new team member. When all is said and done, it can cost 1.5 – 3.5 × the employee’s salary to completely bring in someone new to the organization.

Productivity is also a cost worth considering. It can take about five months for an employee to hit their stride in reach the point where they have maximized their productivity.

What Skills Do They Need

Now comes the point where you really need to have the job description clearly laid out. You need to take a look at each of the tasks you want the employee to perform and decide what skills they need to have right off the bat and what skills you are willing to help them to develop. It is often a better practice to take the employee that has the soft skills you are looking for and then invest the time and effort into helping them develop the hard skills. Consider hiring an advertising writer. Obviously they are going to need to know how to write and proofread. Knowing the fundamentals of advertising is also important for this position. Excellent communication and problem solving skills are a must, as they will be working with clients.

You can train a new employee to develop proper writing mechanics and advertising fundamentals. However, communication and problem solving skills are much harder to train. They are critical, and either you have them or you don’t.

Will They Fit with the Team

Here is another example the importance of intangibles and soft skills. Having a team that is cohesive and clicks together is very important. The new person has to be a good fit with the personality of the group. Is the group typically buttoned up with a hard-nosed, down to business approach? Or, do you work in a more relaxed, laid-back atmosphere where a sense of humor is important for rolling with the punches and gelling with the team?

These are just some of the aspects you need to consider when thinking about a new employee. Also remember, although it’s a lot to think about in the beginning, having an extra hand on deck can really be the key to taking your business to the next level.

https://www.shrm.org/about-shrm/press-room/press-releases/pages/human-capital-benchmarking-report.aspx
http://www.investopedia.com/financial-edge/0711/the-cost-of-hiring-a-new-employee.aspx

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A Psychological Roadmap for Creating Content That Connects

A Psychological Roadmap for Creating Content That Connects

Today we are going to talk psychology. Rest assured this will not end with you dredging up painful childhood memories and crying on the couch while you eat your weight in ice cream. It’s not that kind of psychology. We will be taking a look at simple psychological concepts you can build your content around to better connect with your audience. After all, marketing boils down to connecting with your audience and compelling them to take action.

We All Want to Impress

Online or off, we all want to impress others. People will endorse your content if they believe it will make a positive impression on those in their social circles, digital or otherwise. Engineer your content so it will impress members of particular audiences, and positive attention will soon follow.

People Connect with What They Are Passionate about

This one’s pretty simple. Incorporate a point of passion and your audience will connect with your content on an emotional level. It doesn’t matter whether it’s about a cause or organization. Content that evokes emotional responses will get shared.

We Are Wired to Help

Believe it or not, even in today’s society, we are wired to help one another. And it is possible to lend people a hand in the digital world. People can lend a hand over the Internet through a virtual show of support or by actually becoming part of the cause. Something as simple as a like or retweet will enable people to show their support. The Internet makes communication and connection effortless. If someone has a desire to get involved with a cause all they have to do is type a quick message and hit send. When it comes to emotional connections, creating successful content involves creating a message that connects and motivates people to show their support.

We Avoid Negatives And Seek What Makes Us Happy

It is human nature to avoid things that introduce negativity into our lives and to be drawn toward those things, which make us happy. This tactic simply comes down to deliverables. Deliver something that brings happiness or joy and your audience will show their appreciation. By the same token, if you can bring them an item that will eliminate a painful or negative experience they will most likely reward you. To employ this approach, make a list of items that are of genuine value and bring a smile to the face of your audience. Conversely, you can build a list of things that bring negative experiences along with potential remedies for those pain points. Then, create content that fills desires or alleviates problems.

Achieving Goals

We all like the feeling of success that comes with accomplishing our goals. This still rings true even if our goal is small. Create a piece of content that helps your market achieve one of their goals and they will think of you in a positive light.

Employing these simple psychological approaches will provide you with a roadmap for developing content that genuinely resonates with your audience.

Leave your feedback and let us know what you think about these concepts or what type of success you have had incorporating these ideas.

Sources:
https://www.entrepreneur.com/article/284045
https://blog.kissmetrics.com/15-psychological-triggers